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RABBI MINTS WINS KOSHERFEST’S NEW PRODUCT COMPETITION IN CANDY CATEGORY

Rabbi Mints Classic Kosher Mints, the only kosher mints available in America and packaged in tins, won Kosherfest’s new product competition in the candy division.

 Kosherfest is the world’s largest kosher trade show, which will be held November 8 – 9 at the Meadowlands Convention Center in Secaucus, NJ. Winners were crowned in 15 categories plus Best in Show, and were entered by companies from Brooklyn to Buenos Aires. Entries were judged on such criteria as uniqueness, quality, presentation, taste, pricing and salability.  

“We had entries from all over the world and fierce competition in a number of the product categories This year’s list of new products was very impressive, posing a challenge for our panel of judges,” said Bill Springer, Group Vice President, Diversified Business Communications, and show producer for Kosherfest. “We had entries from all over the world and fierce competition in a number of the product categories.” 


NY POST: In New York, even rabbis get endorsement deals

 


From the NY Post 4/4/11

In New York, even rabbis get endorsement deals.

When he's not leading Kehilat Rayin Ahuvim, a modern orthodox congregation on the Upper West Side, Rabbi Adam Mintz lends his name and likeness to "Rabbi Mints," the world's first classic kosher mint.

"It's a mitzvah for your mouth," the rabbi said, of the Altoid-style confections now being sold for $2.50 in tins bearing his image at Barney Greengrass, Carnegie Deli, or by calling 540-46-MINTS.

There's nothing in bad taste about a rabbi endorsing a product that ends bad breath, Mintz said.

"Part of my job as a rabbi is to provide service to the community - and helping to provide a kosher product that does not exist is such a service," he said, noting that a portion of the profits go to charity.

"It's also part of my role to bring a smile to people's faces. I think that is an important part of the Jewish and kosher experience."

The only kosher mints currently available are pressed mints, not the classic, powdery ones "that leave a smell on your fingertips," Mintz said.

"When I tried one I realized this was the first time I had ever had a real mint in my entire life," he said.

Inside the tin a message reads, "Rabbi Mintz says: there's nothing sweeter than doing a good deed."

The idea for the rabbi-branded breath mints came during a wedding, when two of his congregants - advertising guru Richard Kirshenbaum and entrepreneur David Mitchell - cracked a joke about Mintz's name just as the groom was about to kiss the bride.

"The thinking was that most mints are made from non-kosher gelatin, but we could create a top-of-the-line product that was kosher," Kirshenbaum said. "Rabbi Mints will bring great taste and panache to mints, chewing gum, lip balm and a myriad of other everyday items."

Comedian Jackie Mason, a former rabbi himself, said he agrees that the mints are, as the packaging proclaims, in accordance with the concept of "Tikun Olam," which means fixing the world.

"It's a mitzvah because the mints will help promote happy relationships," Mason told the Post. "A lot of relationships are ruined by that first kiss - you may be crazy about someone and they make be a pleasure to look at, but all of a sudden you move in close and that's it."

The rabbi is fortunate in one respect, Mason said.

"He's just lucky his name wasn't garlic - or sewage," he said.

Rabbi Mints Ad Campaign